RAS Beauty is a Raipur-based digital first, farm-to-face luxury skincare brand with a strong presence in the natural beauty segment
Dabur India has signed a definitive agreement to acquire minority stake in new-age luxury skincare direct-to-consumer company RAS Beauty, with an investment of Rs 60 crore from Dabur Ventures. This is a part of the recently introduced Dabur Ventures initiative.
RAS Beauty is a Raipur-based digital first, farm-to-face luxury skincare brand with a strong presence in the natural beauty segment. RAS’s key products, which include face elixirs, serums and moisturisers, are infused with essential oils and nature-derived actives, as per the official statement.
“We are very impressed with the passion and commitment with which Shubhika Jain and her family have built RAS Beauty always keeping the consumer at the forefront. RAS offers a distinct skincare value proposition at the confluence of nature, science and luxury. We believe that the premium beauty segment will witness strong growth in the coming decade and RAS Beauty is well positioned to capture the emerging opportunity,” stated Abhinav Dhall, Executive Director, Group Head Corporate Strategy, Dabur India.
The brand has built healthy equity through its focus on clean, sustainable sourcing, made possible through in-house research and development (R&D) and manufacturing capability. The official statement added that company has demonstrated strong growth momentum with a three-year compound annual growth rate (CAGR) of around 75 per cent with an ARR of approximately Rs 100 crore and high gross margin.
“This investment will enable us to accelerate our omnichannel presence, deepen our R&D capabilities, and invest in brand and team building, all in pursuit of our longer-term goal of making RAS a leading name in Indian luxury skincare, at home and globally, while staying true to our core values,” stated Shubhika Jain, Co-founder and Chief Executive Officer, RAS Beauty.
