Indian beauty brand Mila Beauté launches new high-performance, skin-loving base products tailored to suit diverse Indian tones and withstand local weather conditions
Mila Beauté, a rising brand in the Indian beauty industry known for its skin-friendly and globally-inspired makeup solutions, has launched its latest beauty products — the Built-To-Cover (BTC) Foundation and BTC Concealer.
According to the brand, these new offerings mark a major milestone in Indian beauty, delivering high-performance, skincare-infused formulas designed specifically for Indian skin tones and weather conditions.
At the centre of the launch is the BTC Foundation, a lightweight yet high-coverage product that promises a flawless matte finish without feeling heavy on the skin. Designed to endure the challenges of Indian summers — from humidity to long workdays — the formula is infused with Hyaluronic Acid for hydration and SPF 20 for everyday sun protection.
Joining the foundation is the BTC Concealer, a crease-resistant, waterproof formula that sets itself and stays put — whether for daily errands or late-night celebrations. “Our community has always inspired us to raise the bar for everyday beauty,” said Saahil Nayar, Co-Founder and Managing Director of Mila Beauté. “With the BTC range, we’ve focused on wearability, performance, and skin health without cutting corners on formulation. These products are vibrant, inclusive, and designed for the real lives of Indian consumers — no compromises, just beauty that works.”
True to Mila Beauté’s philosophy, both new products are free from harmful chemicals, cruelty-free, and rooted in skincare science. This latest drop reflects the brand’s continued mission to combine performance with protection, championing inclusivity and authenticity in beauty.
With the BTC Foundation and Concealer, Mila Beauté is not just expanding its product range — it is redefining base makeup for the Indian consumer and setting a new standard in accessible, effective, and skin-first beauty.
Mila Beauté is a homegrown Indian colour cosmetics brand creating high-quality, skincare-infused makeup for every Indian skin tone. Known for its commitment to clean, cruelty-free formulas, the brand challenges unrealistic beauty standards and celebrates individuality with products that are affordable, effective, and designed for real life.
