Shark Tank India–backed beauty brand plans IPO to strengthen working capital, warehousing and supply chain
Recode Studios, a homegrown beauty and cosmetics brand that rose to national prominence after its appearance on Shark Tank India Season 2, has filed its Draft Red Herring Prospectus (DRHP) with the BSE SME Exchange, marking a significant milestone in its growth journey.
The proposed initial public offering (IPO) is aimed at strengthening the company’s working capital position and funding the establishment of a new warehouse facility. The move is expected to enhance operational efficiency, streamline the supply chain and support Recode Studios’ expanding scale across the Indian market.
As digital engagement remains a critical driver in the beauty and personal care segment, the company also plans to continue investing in advertising, promotional activities and brand-building initiatives to deepen visibility and consumer awareness.
Commenting on the development, Narinder Singh, Chief Financial Officer, Recode Studios, said the DRHP filing represents a defining moment for the brand. He noted that the proposed IPO would enable the company to improve scalability, optimise operations and strengthen service delivery, while reinforcing its commitment to financial discipline, transparency and sustainable growth.
The DRHP filing underscores Recode Studios’ focus on good governance and value creation for stakeholders as it prepares to enter its next phase of expansion. The company also acknowledged the support of its advisors, partners, employees and customers who have contributed to its growth from a digitally driven challenger brand to a public market aspirant.
As it moves ahead with its public market plans, Recode Studios said it remains focused on building a robust operational backbone and creating long-term impact in India’s fast-growing beauty and personal care market.
