The India Edit is crafted exclusively for the Indian market, and reflects the richness of Indian ingredients through four thoughtfully curated collections
Celebrating India’s rich heritage, The Body Shop, a global leader in ethical and sustainable beauty, has unveiled its first-ever India-inspired collection, The India Edit. This unique, vibrant range is available in The Body Shop stores across India and online at thebodyshop.in.
According to the brand, The India Edit is crafted exclusively for the Indian market, and reflects the richness of Indian ingredients through four thoughtfully curated collections: Lotus, Hibiscus, Pomegranate, and Black Grape. These collections highlight the brand’s commitment to ethical and sustainable beauty, featuring products that are vegan, paraben-free, and dermatologically tested. Made with over 90% natural ingredients and IFRA-certified fragrances, the range offers an indulgent sensorial experience while being safe for all skin types.
The launch is accompanied by a vibrant omnichannel video campaign that captures the essence of India’s diversity and spirit. Staying true to The Body Shop’s ethos of self-love and inclusivity, the campaign aims to empower young consumers, making the collection a celebration of India’s heritage and beauty.
As the holiday season approaches, The India Edit is perfectly timed to offer fresh, distinctive scents that make ideal gifts for loved ones. From balancing and hydrating care to revitalizing and nourishing indulgence, the collection brings India’s timeless beauty traditions to modern bath and body care.
This first-of-its-kind range is available exclusively in India, reflecting the country’s diverse flora and fauna through its carefully curated products.
