Announces the introduction of its first shop-in-shop store in collaboration with Shoppers Stop in Bangalore
Vedix has introduced an exclusive shop-in-shop store in collaboration with Shoppers Stop. The first SIS has opened in Shoppers Stop, Garuda Mall, Bangalore.
This partnership brings a premium customised Ayurveda beauty experience to Shoppers Stop customers. Customers can avail of free hair and skin analysers, that provide a detailed understanding of customer issues, enabling accurate product recommendations and higher efficacy.
Jatin Gujarati, Business Head, Vedix said “We have a significant presence online in India and across the world, these are our initial days in offline expansion and we are grateful to have Shoppers Stop as our partners. With many industry firsts, such as analysers, Ayutree and AyuPods in this store, we are confident that it will create a differentiated experience for Shoppers Stop customers and drive significant engagement.”
Vedix has unveiled Ayutree, an IOT-enabled device that dispenses customised oil samples in real-time. Customers can select their scalp and hair types on a tablet and choose up to two Ayupods. The Ayutree then mixes and dispenses the precise combination, offering customers a free sample tailored to their needs.
In addition, the store also has AyuPods, currently available exclusively in Vedix’s stores, that allow for enhanced customisation of Vedix products based on specific hair and skin goals.
Biju Kassim, Customer Care Associate and CEO of Beauty, Shoppers Stop said “We are excited to welcome Vedix on board, offering our customers the opportunity to experience personalised Ayurveda integrated with innovative technology for skincare and haircare solutions. This introduction reflects our commitment to providing patrons with modern, immersive experiences and options of personalised product choices in-store.”
