As per the company, elements in the logo reflect health, happiness, and a commitment to wholesome food prepared at home
Adani Wilmar, a food and fast-moving consumer goods (FMCG) company, has unveiled a new logo to commemorate 25 years of Fortune Foods that reflects the brand’s commitment to home-cooked meals and its message, ‘Ghar ka khana, ghar ka khana hota hai’. The company is a provider of essential kitchen commodities, including edible oil, wheat flour, rawa, maida, suji, besan, rice and pulses.
The logo encapsulates 25 years of tradition and togetherness associated with the brand. The design gives insights into India’s culinary traditions and incorporates elements of Indian culinary culture, tools of harvesting, shapes of sweets, forms of cooking utensils, and the sensory experience from the varied aromas and rituals found in Indian kitchens.
As per the statement by the company, apart from reflecting the essence of Indian kitchens, the elements in the logo also reflect health, happiness, and a commitment to wholesome food prepared at home. The design also celebrates Fortune’s journey of serving nourishing, home-cooked meals to Indian households.
“For 25 years, Fortune Foods has been woven into the fabric of Indian households, becoming a trusted name in kitchens across the country. This journey has been nothing short of extraordinary, a reflection of the love, trust, and shared values of millions of families who’ve chosen us to be part of their everyday lives. Our logo encapsulates this beautiful relationship, celebrating the tools, flavours, and traditions that make home-cooked meals a cornerstone of Indian culture,” stated Angshu Mallick, Managing Director (MD) and Chief Executive Officer (CEO), Adani Wilmar.
The company added that each visual element, be it rice, veggies, oil or flour, represents the ingredients, cooking mediums, and practices that make home-cooked food central to the Indian experience.
