Actor to work on product design and creative direction as the brand plans a limited-edition watch collection with him
London Fog Watches has appointed actor Arjun Kapoor as its brand ambassador and Co-Creative Director for Watches under a long-term partnership that will involve him in product design and creative direction.
The association will include a limited-edition watch collection co-created by Kapoor, who will work with the brand’s team on its design, styling and overall aesthetic. The collection is expected to bring his personal design preferences into the brand’s existing product range.
The partnership comes as London Fog Watches looks to expand its presence in India through digital platforms, modern retail and ecommerce channels. Kapoor will also feature in the brand’s campaigns across digital, social and retail platforms.
“We wanted this to be a partnership where Arjun Kapoor plays a meaningful role in shaping the brand, extending beyond a conventional celebrity association. His understanding of style, culture and the contemporary Indian consumer brings a valuable perspective to our creative and product direction,” said Ujjval Saraf, CEO and Founder, Brandzstorm India Marketing.
Kapoor said the opportunity to contribute to the brand’s products and creative direction was a factor in the association. “What appealed to me about London Fog Watches was the brand’s classic design DNA and the opportunity to contribute to its products and creative direction, alongside how it connects with consumers,” he said.
London Fog is owned in India by Iconix India, a joint venture between Iconix International and Reliance Brands. Brandzstorm India Marketing is the brand’s partner in the country.
