Bikano’s strategic focus this Diwali is to leverage its growing market presence through investments in infrastructure and product innovation
As Diwali approaches, Bikano, a snack and sweets brands, is poised to capitalise on the festive season by unveiling a range of delights such as Royal, Anmol, Shahi Nazrana and many more. With its latest expansion efforts and innovative product lines, Bikano aims to strengthen its business foothold, especially in newer regions like South India.
Bikano’s strategic focus this Diwali is to leverage its growing market presence through key investments in infrastructure and product innovation. Following the inauguration of a manufacturing plant in Hyderabad in 2022, the brand has introduced products catering specifically to the southern palate, aiming to penetrate the markets of Telangana, Andhra Pradesh, and beyond.
“This Diwali, we are confident of delivering not only exceptional products but also maintain sustainable growth. Our company has quickly responded to changing consumer behavior, reflected in our impressive 25 per cent surge in sales last year, which has set a strong foundation for the festive season that began with Rakshabandhan. Furthermore, we are focusing on expanding our manufacturing facilities, strengthening our global presence with frozen products,” stated Manish Aggarwal, Director of Bikano, Bikanervala Foods.
Additionally, the recent establishment of an over Rs 300 crore facility in Greater Noida is expected to boost production capacity and reduce costs, with the brand targeting a turnover of over Rs 300 crore in FY 24-25. This expansion will enhance service delivery and cut transportation costs.
The festive season is a significant business period for FMCG brands, and the numbers back it up. According to a LocalCircles survey, around 50 per cent of urban Indian households plan to spend more than Rs 10,000 this festive season, leading to an estimated Rs 1.85 lakh crore (USD 22 billion) in consumer spending.
“The festive season is not only a time of celebration but also a crucial period for businesses like ours to grow. Our marketing strategy is designed to highlight our new products and engage consumers effectively. With premium yet affordable options catering to festive needs, we expect strong demand and a positive impact on our business outcomes,” stated Kush Aggarwal, Head of Marketing at Bikano.
As the company continues its push into new markets, the dual focus is on product innovation and regional expansion. In addition to the previously mentioned delights, this year’s Diwali offerings will feature a range of products including Anupam, Baked Delight, Uttam, Rasmol among others.
