The strategic collaboration marks Cantabil’s entry into quick commerce, starting in select urban markets
Cantabil Retail India, an apparel manufacturer and retailer, has partnered with Zepto, a quick commerce company. The collaboration seeks to bring retail fashion to the hyperlocal delivery segment, enabling users to have Cantabil’s latest apparel collections delivered in minutes.
This strategic collaboration marks Cantabil’s entry into quick commerce, starting in select urban markets. The official statement added that as consumers increasingly turn to quick commerce for lifestyle essentials, not just kitchen staples, this collaboration marks a natural next step.
“We are excited to partner with Zepto in this innovative venture that brings together fashion and speed. This association allows us to significantly expand our reach across the country over time while offering customers instant access to our latest collections and ensuring a convenient and seamless shopping experience,” highlighted Deepak Bansal, Director of Cantabil Retail India.
Noting that Cantabil’s wide appeal and contemporary offerings make them an ideal partner as the company unlocks the potential of fashion, Devendra Meel, Chief Business Officer (CBO), Zepto stated, “Our partnership with Cantabil reflects our vision to make quick commerce more relevant to everyday lifestyle needs. We thank our sellers for enabling this. In a world where convenience is king, offering fashion on-demand is the natural next step.”
