As Coolberg celebrates this landmark, the brand’s focus on innovation and expansion signals a promising future for India’s burgeoning non-alcoholic beverage market
Coolberg, a pioneer in India’s malt-based non-alcoholic beverage market, marks its eighth anniversary with bold expansion plans. Established in 2016, Coolberg offers a premium, alcohol-free alternative for consumers seeking taste and inclusivity.
With a strong portfolio of flavours like Malt, Cranberry, Strawberry, and Peach, Coolberg provides a unique drinking experience that balances the essence of classic beer with a fruity twist—all under 40 kcal per 100 ml, making it a guilt-free indulgence.
In 2022, Coolberg was acquired by Ghodawat Consumer (GCL), a prominent FMCG player, enabling the brand to scale rapidly. Under GCL, Coolberg has achieved widespread availability across 50,000 outlets in 150 cities and exports to over 15 countries. The brand’s presence extends to leading fast-food chains such as KFC, Barbeque Nation, and Wow! Momo, as well as quick commerce platforms like Blinkit, Zepto, and Swiggy Instamart.
Salloni Ghodawat, Director and Chief Operating Officer of GCL, lauded the brand’s milestone:
“Coolberg’s eight-year journey reflects the evolving preferences of Indian consumers who prioritize quality and taste. We are proud to lead the non-alcoholic beverage market and aim to achieve Rs 100 crore in revenue by FY 2025-26 through innovation and strategic growth.”
Coolberg’s efforts have garnered recognition, including the Brand of the Year award by Business Outreach and Product of the Year in the Beverage Category by Global Excellence. As part of its growth strategy, the brand plans to introduce new flavors, expand into untapped regions, and solidify its position as the leading name in non-alcoholic beer.
Founded in 2003 as part of the Sanjay Ghodawat Group, GCL has become a leader in the FMCG sector with its extensive product line under the ‘Star’ brand. Its portfolio spans refined oils, rice, atta, beverages, snacks, and premium offerings like TBH (real vegetable snacks) and Coolberg. With a distribution network covering 250,000 outlets across 120 cities and exports to over 17 countries, GCL continues to meet the evolving demands of global consumers.
As Coolberg celebrates this landmark, the brand’s focus on innovation and expansion signals a promising future for India’s burgeoning non-alcoholic beverage market.
