From ecommerce to immersive comfort, Frido’s new store blends tech, expert care, and human connection
Frido, the consumer healthcare brand known for its innovative mobility and comfort solutions, has opened its first experiential store at Phoenix Marketcity, Viman Nagar, Pune. This marks the brand’s shift from a digital-only model to an immersive hybrid approach aimed at enhancing the consumer journey.
With an international footprint spanning the UK, UAE, and USA, Frido’s new offline venture combines e-commerce ease with real-time expert guidance and customisation. A standout feature of the store is its advanced foot scanner, offering GAIT analysis and precise posture alignment. Licensed podiatrists on-site provide free consultations, helping customers tackle issues like heel pain, flat feet, and posture discomfort.
CEO Ganesh Sonawane said the Pune store represents a return to the brand’s roots and a step forward in personalised wellness, while COO Arif Khan highlighted the importance of human interaction in delivering true comfort.
The space doubles as a research lab, giving Frido’s R&D team direct consumer insight. Plans are underway to scale this model across India, reinforcing the brand’s mission of accessible, tech-enabled comfort.
