Over 26.2 million units of face wash were bought by consumers, solidifying its role as a must-have in daily skincare routines
Underscoring the growing demand for beauty and personal care, Honasa Consumer, which is home to brands like Mamaearth, The Derma Co., delivered 99.2 million products in 2024 and served over 18,700 pin codes. Over 26.2 million units of face wash were bought by consumers, solidifying its role as a must-have in daily skincare routines.
Sharing its year ender wrap showcasing what India shopped for in 2024, the company said that skincare came at the top as following the face wash category, Sun care products emerged as the second big category with 15.9 million units leaving the hub. While shampoos also captured significant attention, with 11.6 million units purchased, hydration became the MVP (most valuable player) as India ordered more than 5.9 million moisturisers making it a go-to product in their skincare.
“Mamaearth’s natural and organic baby care solutions continued to be India’s favourite with over 7.2 million Mamearth babycare products were sold. Another one leading the pack was Mamaearth’s Onion range with 9.6 million units sold in 2024- that’s equal to 580 tonne of onion,” as stated by the company.
In 2024, serums became the star of skincare, and Honasa delivered over 7.7 million serums. The Niacinamide Serum emerged as a top choice with 1.5 million units sold. The Salicylic Acid Face Serums also gained popularity, with 1.2 million units sold, making an impact on acne treatment and skin clarity.
“Crowd favorites included Mamaearth’s Ubtan Face Wash, Dr. Sheth’s Ceramide & Vitamin C Oil-Free Moisturizer, Aqualogica’s Glow+ Dewy Sunscreens, Bblunt’s Hot Shot Heat Protection Hair Mist, and Staze’s 9 to 9 3-in-1 Lipsticks,” the company highlighted.
The company pointed out that Goa, unsurprisingly, became the sunscreen capital, while Bengaluru embraced dry shampoos for last-minute parties. All statistics shared by the company are based on data collected between January to November 2024.
