Launches ayurveda-inspired luxury skincare range offering facial cleanser, facial toner, facial serum and moisturizer
Herbalife India unveils Vritilife outer nutrition range marking its entry into the Indian luxury skincare market. The newly introduced skincare range includes a facial cleanser, facial toner, facial serum and moisturizer.
Developed at Herbalife’s dedicated centre of excellence in Bangalore, the Vritilife outer nutrition range has undergone clinical research. This ensures safety, efficacy and traceability from raw material to finished product. The range combines authentic botanicals and ayurvedic-based formulations with natural oils containing higher actives, catering to the demands of modern lifestyles.
The company has diversified its product portfolio with 48 products including fitness and performance, daily nutrition and overall health. In Q1 2024, Herbalife’s net sales in India reached 203.5 million USD, a 13.9 per cent increase compared to the same period in 2023.
Ajay Khanna, Managing Director, Herbalife India said, “As Herbalife stands at the cusp of its next phase of growth in India, we are excited to launch the Vritilife outer nutrition range. This strategic expansion not only diversifies our product portfolio but also demonstrates our commitment to delivering high-quality skincare solutions. As a responsible health and wellness company, we are confident that our skincare range effectively addresses the outer nutrition needs of the Indian population. These products embody our philosophy of integrating ancient Indian beauty practices with advanced, science-backed formulations.”
The Indian beauty industry is evolving at a rapid rate, with Ayurveda experiencing significant growth. A recent study by Verified Market Research (VMR) indicates that the Ayurveda beauty market is currently valued at 8 to 9 billion USD. Additionally, ayurveda’s share of the current 646 billion USD global beauty and personal care market will reach 21.1 billion USD by 2028.
Khanna added, “At Herbalife, we support local communities, respect local sentiments and our culture in all our initiatives. The Vritilife outer nutrition range is proudly made in India and scientifically formulated and clinically evaluated for various skin types. We understand and celebrate the diverse beauty traditions of this nation and our products reflect that respect.”
