Homegrown nutritious snacking brand aims to lead India’s healthy snack market with robust strategies and international growth plans
Meal of the Moment (MOM), India’s fastest-growing nutritious snacking brand, has set an ambitious revenue target of Rs 150 crore for 2025, signalling its intent to dominate the healthy snack segment.
Founded in 2017, MOM has rapidly gained popularity with its innovative, 100 per cent natural food solutions, achieving a growth rate of 7–8 per cent month-over-month (25 per cent quarter-over-quarter).
Currently available in over 45,000 retail outlets nationwide and on major online platforms, MOM has built a strong presence in both offline and digital markets. To accelerate its growth, the brand is deploying a multi-pronged strategy, including the launch of new products, flavours, and packaging within its core categories.
Expansion plans also include increasing its presence in general trade stores and modern retail chains like Reliance, Metro, and DMart.
MOM’s international footprint is expanding rapidly. Already available on major domestic low-cost carriers, the brand also supplies snacks to international airlines, including WestJet and SunWing (Canada), American Airlines, Kuwait Airways, and Fits Air Sri Lanka.
MOM is in advanced discussions with distributors in the US and Australia, with exports to these regions set to commence soon.
To execute its ambitious growth strategies, MOM is assembling an experienced senior leadership team to drive operations and innovation. Speaking on the announcement, MOM co-founder Prateek Bhagchandka stated, “We are excited about the possibilities that 2025 holds for MOM. Our ultimate goal is to become a Rs 500 crore topline company in the next three to four years and a leader in our categories. Every step we take is aligned with this vision.”
The domestic snack market, valued at Rs 42,694.9 crore in 2023, is projected to grow to Rs 95,521.8 crore by 2032 (IMARC Group). This growth is fueled by rising demand for convenient, nutritious snacks, evolving eating habits, and stricter food safety regulations from the FSSAI.
MOM’s announcement highlights not only its own success but also the broader growth trajectory of India’s healthy snack market, making it a key player to watch in the coming years.
