The ecommerce platform is set to offer more than 70,000 gifting options from over 100 brands across 50 categories
Myntra is set to expand into the gifting category, offering more than 70,000 options from over 100 brands across 50 categories. The offering aligns with Myntra’s new advertising campaign, ‘Great Gifts for Great Gift Givers.’
“Myntra’s gifting segment will give access to a wide assortment of more than 70,000 handpicked products, including unique selections from brands across accessories, home, beauty and personal care as well as fresh products under one roof,” said Sharon Pais, Chief Business Officer, Myntra.
Myntra’s gifting portfolio includes a range of brands such as Giva, Swarovski, Victoria’s Secret, Calvin Klein, Kama Ayurveda, MAC, Bath & Body Works, Guess, Boat, Noise, Fossil, Lacoste, Zoop, Chumbak, Home Centre, Tied Ribbons, Kidbea and others.
The gifting store offers assortments including fresh flower bouquets, dry fruit gift boxes, chocolate hampers, real plants, rakhi gift sets, gourmet delights, sweet and dry fruit hampers and accessories like watches, sunglasses, handbags, bath and body sets and home essentials.
The retailer has also introduced a platform for fresh products, offering 3,000 items across cakes, flowers, live plants and gourmet gift hampers, in collaboration with gifting players including Smoor, Ferns and Petals, IGP, RawFruit, Interflora, Marriott, Floweraura. Some products will be deliverable on the same day in around 10 cities, with Myntra planning to add more cities in the coming months.
Tarun Joshi, Founder, Interflora expressed, “We are thrilled to be associated with Myntra for their premium gifting category, featuring our selection of rare and imported flowers. This collaboration allows us to deliver exceptional gifting solutions right to customers’ doorsteps, with same-day service.”
Last Rakhi, Myntra experienced a 1.6 times increase in demand for top gifting categories such as watches, perfumes and gift sets. This Rakhi season, the company plans to enhance its offering, aiming to feature around one lakh products.
