The House of Rare-owned brand is targeting affluent consumers seeking design-led luggage and travel accessories as premium lifestyle spending gains momentum in India
Rare Rabbit is entering India’s premium travel gear market through a partnership with Escape Plan, as fashion and lifestyle brands race to tap rising consumer spending on aspirational and experience-driven categories.
This marks Rare Rabbit’s first formal expansion into travel accessories and shift in India’s premium retail market, where brands are increasingly moving beyond core apparel categories to build full-fledged lifestyle ecosystems spanning travel, home and personal experiences.
The partnership will see Rare Rabbit leverage Escape Plan’s travel accessories platform to develop premium luggage and mobility products targeted at affluent urban consumers who increasingly view travel gear as an extension of personal style rather than a utility purchase.
The companies did not disclose financial details of the partnership.
The expansion comes at a time when India’s premium consumption story continues to outpace mass-market demand, prompting fashion and lifestyle companies to diversify into adjacent high-margin categories. Rising outbound travel, premiumisation and growing demand for design-led products have accelerated interest in the travel accessories segment over the past two years.
“Travel is becoming more frequent, more aspirational and more lifestyle driven,” Abhinav Pathak said. “We see a clear opportunity to build a premium segment where design, durability and identity come together.”
For Rare Rabbit, the partnership also signals a strategic attempt to deepen engagement with affluent consumers beyond wardrobe spending.
Manish Poddar said the company’s consumers increasingly expect continuity in how they dress, travel and present themselves, making travel gear a natural extension of the brand’s premium positioning.
Industry executives say Indian premium brands are increasingly attempting to create vertically integrated lifestyle labels similar to global luxury houses, which operate across fashion, luggage, fragrances and experiential categories.
Rare Rabbit said its travel range would carry the brand’s existing design language, including minimalist silhouettes, refined finishes and functionality-focused detailing.
Owned by The House of Rare, Rare Rabbit has expanded rapidly in India’s premium menswear and lifestyle market over the past few years, targeting affluent millennials and urban professionals. The company last year also introduced RareFore, a cultural platform focused on art, food, music and storytelling as part of efforts to strengthen its broader lifestyle identity.
