The company states that TechnoSport Express will enable the brand to expand its presence beyond major metros and large cities into smaller towns, districts and neighbourhoods
TechnoSport, an activewear brand, has introduced TechnoSport Express, a new retail format aimed at accelerating its offline expansion and extending access to high-quality activewear across India’s fast-growing emerging markets. As part of its growth strategy, the brand plans to open 25 TechnoSport Express stores by the end of the current financial year, alongside its existing target of around 130 exclusive brand outlets (EBOs) by the end of FY27.
The company says that the new retail format will enable the brand to expand its presence beyond major metros and large cities into smaller towns, districts and neighbourhoods where demand for branded, high-quality products and enhanced shopping experiences continues to grow.
“TechnoSport Express is an important step in accelerating our retail growth journey. This format allows us to scale faster, strengthen our presence across high-potential markets, and create new opportunities for partners to grow alongside the brand. At the same time, it helps us bring the TechnoSport experience closer to consumers in a more accessible way,” stated Puspen Maity, Chief Executive Officer (CEO), TechnoSport.
Supported by supply chain through TechnoSport’s Super Stockist network and backed by brand-led marketing initiatives, the format is designed to help the Express format generate demand and accelerate growth from day one, the company claimed.
Highlighting how the format differs from existing EBOs, Sunil JhunJhunWala, Co-founder and Managing Director, TechnoSport, added, “While EBOs continue to play a key role in delivering immersive brand experiences, TechnoSport Express is designed for agility, accessibility and convenience. It allows us to serve newer catchments with an efficient retail model while ensuring consumers enjoy a well-curated and easy shopping experience.”
