The company plans to enhance SIL Foods’ product offerings through improved quality standards, wider distribution networks
In a strategic move to expand and strengthen its position in the fast-growing consumer products segment, Reliance Consumer Products or RCPL, has acquired SIL brand, a food brand. SIL Foods, with its extensive range of food products, is set to benefit from RCPL’s infrastructure and pan-India presence.
The company plans to enhance SIL Foods’ product offerings through improved quality standards, wider distribution networks, and impactful marketing campaigns, which will elevate the brand’s presence across the country.
“SIL Foods, with its trusted legacy, offers an exciting opportunity to bring iconic Indian flavours and products back to consumers in new and innovative formats. We believe that with our expertise in consumer engagement, innovation, and distribution, we can unlock the brand’s full potential and make it even more relevant in today’s fast-evolving marketplace,” stated Ketan Mody, COO of Reliance Consumer Products.
The company added that the addition of SIL brand and the diverse range of SIL products will complement the existing portfolio of Reliance Consumer Products. As per the official statement, this acquisition is a part of RCPL’s broader strategy to reinvigorate and modernise some of India’s most beloved heritage brands.
“We are thrilled to join forces with Reliance Consumer Products and embark on this new chapter for SIL Foods. RCPL will help breathe new life into the SIL brand by expanding its reach and bringing authentic SIL products to a broader, modern audience,” stated Ajay Mariwala, Managing Director of SIL Foods.
Mody of RCPL added that the company is focused on building a business for the future while preserving the rich cultural and culinary heritage of the country.
