With this acquisition, Reliance Consumer Products aims to bring new life to Velvette’s storied brand and build on its rich heritage
Aimed at strengthening its fast-moving consumer goods (FMCG) portfolio, Reliance Consumer Products or RCPL has acquired Velvette, a FMCG brand. This strategic acquisition entails acquiring the perpetual licence of Velvette, as per the official statement from RCPL.
The addition of Velvette products will complement RCPL’s existing portfolio, which also aims to revive and reintroduce India’s cherished heritage brands to modern consumers. With this acquisition, RCPL aims to bring new life to Velvette’s storied brand and build on its rich heritage, leveraging its scale, technological capabilities, and deep understanding of the Indian consumer.
“We are thrilled to welcome Velvette into the Reliance family. Velvette’s incredible legacy of innovation and its pivotal role in making personal care products accessible to millions is truly remarkable. We are excited to build on this legacy, enhance its offerings, and take Velvette to new heights, making it an even more integral part of consumers’ lives,” stated Ketan Mody, COO, Reliance Consumer Products.
The statement added that the acquisition also strengthens Reliance’s presence in the personal care and FMCG space, as the company continues to look for opportunities to serve the evolving needs of the Indian consumer.
“We are thrilled to join forces with Reliance Consumer Products and embark on this new chapter for Velvette. RCPL will help breathe new life into Velvette by expanding its reach and bringing the authentic Velvette products to a broader, modern audience,” stated Sujatha Rajkumar and Arjun Rajkumar.
From its flagship shampoo, Velvette expanded its product range over the years to include a wide variety of personal care and household items. The company is known to pioneer the sachet revolution in the FMCG industry.
