Reliance Retail has completed most of its brand acquisitions and partnerships under the fast-moving consumer goods (FMCG) segment through the Reliance Consumer Products or RCPL since the inception of its FMCG arm
Aimed at scaling up the business with a dedicated focus, Reliance Retail is set to transfer the majority of its brands in the fast-moving consumer goods (FMCG) segment to the newly set up Reliance Consumer Products or RCPL. This includes company-owned brands such as Campa and other private labels, as per the media reports.
The private labels mentioned include Puric, Glimmer, Enzo, Get Real and Snactac. The company aims to set up four to five exclusive bottling plants for Campa. The media reports state that RCPL is aiming to buy the bottling equipment and then lease it to the partners who will look after the operations and the FMCG arm of the company is currently in the process of closing the deals.
As Reliance Retail Ventures gears up to inject up to Rs 3,900 crore as a combination of equity and debt into the RCPL, the move to scale up Campa bottling and the transfer of brands comes on the back of that decision. The RCPL has secured the approval of the board for the infusion. This will mark Reliance Retail’s highest capital infusion into the RCPL upon completion.
Reliance Retail has completed most of its brand acquisitions and partnerships under the FMCG segment through the RCPL since the inception of its FMCG arm. The partnership with the Sri Lankan firms Elephant House and Maliban Biscuit to manufacture as well as sell their products in the country is an example.
Isha Ambani, the director of Reliance Retail Ventures had informed the shareholders during the Reliance Industries annual general meeting that the company wanted to create high-quality products at affordable prices to ensure the increase in consumption across the country. She highlighted that the company had successfully managed to relaunch various popular brands such as Campa Cola.
