As part of its expansion strategy, Scuzo Ice ‘O’ Magic envisions the establishment of an additional 20 outlets in Pune by March 2025
To secure a 40 per cent market share in the natural dessert industry within the region of Pune, Scuzo Ice ‘O’ Magic, a Gelato and Live-Popsicle Brand, has committed an annual marketing investment of Rs 50 Lakh. The brand has opened two outlets in Pune to bring sweet and healthy treats to Pune residents.
As part of its expansion strategy, Scuzo Ice ‘O’ Magic envisions the establishment of an additional 20 outlets in Pune by March 2025. The brand allows customers to choose from a wide selection of fruits and watch their popsicle come to life in minutes. Beyond popsicles, the café offers an extensive dessert menu, including creamy hand-made gelatos.
“We are thrilled to enter the Pune market by opening our two outlets. This journey has been one of passion and innovation, and we’re excited to share our live popsicle concept with even more people. Our commitment to using natural ingredients and promoting sustainable practices remains at the core of everything we do,” stated Mohammad Farhan, Managing Director, Scuzo Ice ‘O’ Magic.
In order to attract customers, the brand is offering popsicles for just Rs 1 for week for the Pune residents.
“This partnership with Scuzo Ice ‘O’ Magic allows us to bring an extraordinary dessert experience to Pune. We’re confident this outlet will become a beloved destination for families and dessert enthusiasts. Our goal is to provide a warm and welcoming environment where everyone can indulge in their favourite treats,” stated Dhanjay Satish Patil, Vaibhav, Dr. Nitin Namdeo from Phoenix Venture, Franchise Unit Partner.
