This stand-alone outlet, encompassing 195 square feet of retail space, is located in the airport area of Juhu
Ayurvedic brand SoulTree has officially made its debut in Mumbai with the launch of its first Soul Sanctum store in the city. This stand-alone outlet, encompassing 195 square feet of retail space, is located in the airport area of Juhu. This expansion is part of a broader strategy to bring its Ayurvedic offerings to urban centres across India.
SoulTree has been on an expansion spree since establishing India’s first solar-powered Soul Sanctum at DLF Galleria Market in Gurugram back in January 2021. Over the past few years, SoulTree has extended its footprint to major cities including Delhi NCR, Bengaluru and Thiruvananthapuram.
“Our Mumbai soul sanctum epitomises rooted luxury and sustainability, showcasing our dedication to holistic Ayurvedic well-being. As the global demand for natural beauty surges, we are determined to captivate discerning consumers both locally and internationally,” said Nitin Passi, Chairman, SoulTree.
The new store offers an array of skincare, bath care and body care products, all rooted in Ayurvedic traditions. In addition, the store features curated gifting options. Customers visiting the store can also benefit from personalised shopping assistance provided by ‘Soul Mitras’.
SoulTree’s products are also available online through its official website and via various online marketplaces. This dual presence in physical and digital retail spaces allows SoulTree to reach a wider audience, catering to the growing demand for Ayurvedic beauty products. Moreover, SoulTree has an extensive global footprint, with its products available in 28 countries worldwide, highlighting its international appeal and acceptance.
The brand aims to open additional stores across key metropolitan areas. This expansion strategy is in line with SoulTree’s vision to make Ayurvedic wellness accessible to a broader consumer base, both in India and globally.
