The skincare brand has introduced new packaging for its Rice Water Bright Foaming Cleanser while retaining its original formula, texture, size and price Korean skincare brand The Face Shop has refreshed the packaging of its Rice Water Bright Foaming Cleanser, while retaining the product’s existing formula, texture, size and price. The cleanser, which the […]
Messi-backed KT GOAT Edition enters India with an 11-product sports-focused care range and names Amazon Specials its exclusive e-commerce partner
Sugar Cosmetics raises Rs 144.47 crore from A91 Partners at a 75-80 per cent lower valuation amid rising losses and declining revenue
Honasa Consumer targets 15 per cent Ebitda margin while expanding its core beauty and personal care portfolio Honasa Consumer, the parent company of Mamaearth, is targeting revenue of Rs 5,550 crore by FY31, more than doubling its FY26 income of Rs 475.53 crore. The company also expects its Ebitda margin to expand to […]
The beauty brand takes its latest setting spray into a pool as part of a marketing activation designed to showcase its waterproof performance PAC Cosmetics has taken its latest launch, the Ever Stay Setting Spray Mini, beyond the conventional beauty counter with an experiential **marketing and promotional activity** designed to demonstrate the product’s waterproof […]
MARS Cosmetics brings its “Living the MARS Life” campaign offline with a branded cab in Mumbai and a MARS x Giani’s canter in Delhi, turning everyday city moments into consumer experiences MARS Cosmetics is taking its “Living the MARS Life” campaign beyond digital screens and into the streets of Mumbai and Delhi, creating experiential […]
Innisfree’s new 2-in-1 cleanser combines a wash-off mask with a daily foaming cleanser, targeting sunscreen, makeup, impurities and uneven-looking skin in a single step Innisfree has introduced its Vitamin C Brightening Mask-to-Foam, a 2-in-1 brightening cleanser designed to combine the benefits of a wash-off mask and daily cleanser in one skincare ritual. The launch […]
The limited-period collaboration combines Korean skincare and contemporary jewellery to offer young Indian consumers a value-led, experience-driven festive gifting proposition Korean skincare brand The Face Shop has partnered with contemporary jewellery brand Palmonas for Raksha Bandhan, bringing together skincare and jewellery in a cross-category gifting proposition aimed at younger Indian consumers. Titled ‘A Bond […]
Six-episode campaign expands the idea of Rakhi beyond siblings, with a limited-edition beauty and chocolate Celebration Edit available exclusively on Zepto Insight Cosmetics has launched its Rakhi campaign, ‘Makeup Ka Bhaichara’, celebrating the bonds of support, affection and loyalty that extend beyond traditional brother-sister relationships. The six-episode campaign brings together humour, emotion and everyday […]
Kalyan Jewellers is expanding its regional brand strategy with Akshaya Thanga Maligai in Tamil Nadu, targeting local preferences and value-conscious consumers
