Consumers are not stepping away from innovation. Instead, they are demanding it, writes Edyta Kurek, Senior Vice President, Oriflame India and Indonesia As we look ahead to 2026, it is clear that the beauty industry is entering a more considered and consequential phase. After years of rapid experimentation, trend cycles, and maximal routines, the […]
The year-end shopping data by Nykaa indicates that consumers chased what was viral, sampled what was trending and moved fast
With this, Foxtale has marked its transition into a house of bands and expanded its footprint beyond its flagship skincare portfolio
Innisfree launches its Green Tea Ceramide Cream in India, delivering supercharged hydration, barrier repair and calming care powered by Super Green Tea™ and Ceramides
Kult’s Gurugram debut will serve as a two-month learning phase, allowing the company to refine logistics, scheduling and quality control standards as it prepares for multi-city rollout
Aveda launches Miraculous Oil at Cosmoprof India 2025, a plant-powered, high-shine hair oil delivering 195% more shine with responsibly sourced botanical ingredients
Colors Queen Cosmetics has partnered with Bollywood film Masti 4 for on-screen product placements and promotional visibility, marking its latest move to expand its marketing presence through entertainment-led collaborations.
New research shows the patented Oripeptide-3 technology supports five core biological drivers of skin ageing, strengthening Oriflame’s leadership in skin longevity science Oriflame has announced breakthrough scientific findings on Oripeptide-3, the brand’s patented bioactivating technology and the foundation of its NovAge+ range, revealing its direct impact on five recognised biological drivers of skin ageing. […]
Lush returns to India with its fresh, ethical beauty vision, spotlighting innovation, sustainability, immersive retail and long-term growth.
Innisfree will spotlight its signature, nature-powered formulations, while Laneige will showcase its pioneering hydration-science-led approach and barrier-boosting innovations
