The Zero Moment of Truth (ZMOT) refers to the crucial moment when a consumer forms an opinion or makes a decision about a product or service before actually making a purchase. It occurs in the decision-making process after the consumer has been exposed to your brand but before the purchase. It is the moment when […]
In today’s rapidly evolving digital landscape, businesses are constantly on the lookout for innovative strategies to connect with customers and boost their sales. One such powerful tool that has gained significant traction in India is WhatsApp Commerce. With its massive user base and widespread adoption, WhatsApp Commerce offers unparalleled opportunities for eCommerce brands to drive […]
Technology has revolutionized every industry, and real estate is no exception. With advancements in artificial intelligence, virtual reality, and smart devices, the integration of technology has become a game changer in the real estate sector. Karan Bedi, Director of JMD Group, a leading real estate firm, emphasizes the crucial role played by technology in transforming […]
Gen Z, those born between the mid-1990s and the early 2010s, represent a significant segment of the population at large and are reshaping the manner in which businesses run. They are the very first generation to have grown up in the digital age. Tech, social media, and lightning-fast access to information have had an impact […]
The retail industry has a direct impact on our Indian economy. As per the stats, it was valued at Rs 62.90 Tn in FY 2022 and is expected to reach INR 120.59 Tn by FY 2027 at a compound annual growth rate (CAGR) of 14.22 per cent. What’s propelling its growth momentum is the power […]
India has recently emerged as a big player in the global manufacturing sector, partly due to positive trends and growth in important industries. As India aspires to become a global superpower, self-reliance in manufacturing is crucial. By nurturing a thriving and independent domestic manufacturing industry, India can establish a strong foundation to achieve its goals […]
Consumer behavior and expectations have shifted as a result of the mobile era. Today Consumers expect convenience, quickness, and personalized interaction. Retailers may address these changing expectations head-on by implementing MPOS systems. Mobile devices with strong point-of-sale (POS) software enable sales staff to execute transactions easily from anywhere in the store. This enhanced mobility shortens […]
As the world becomes more aware of the impact of human activities on the planet, sustainability is increasingly becoming a pillar on which businesses must rely upon In 2015, Adidas launched its “Parley for the Oceans” initiative. The sportswear giant pledged to reduce ocean plastic pollution by using recycled plastic and to use only recycled […]
What we do and how we handle payments has evolved tremendously in modern-day fast-paced digital world. For the sake of keeping up with these modern times, conventional methods of payment have undergone evolution. The heydays of scrambling for cash as well as swiping cards have been outdated. The means of payment have evolved profoundly within […]
Recent years have witnessed a spurt in the market for baby care products in India. Some of the factors that have contributed to this market’s growth include an increase in consumer spending, a rise in income, increased literacy, and the number of working mothers. This has also contributed to a shift in consumer behaviour that […]
