The Indian Business landscape is undergoing a significant transformation. Traditionally, business-to-business (B2B) operations in the Fast-Moving Consumer Goods (FMCG) industry were driven by conventional distribution models that relied solely on human interactions. However, with the exponential growth of digital technology and the escalating popularity of B2B marketplaces, many FMCG brands in India are adopting a […]
Growing customer demands and emerging shopping trends have led to major paradigm changes in the retail industry. Value propositions are constantly evolving to deliver not just the best products or the lowest prices, but also exceptional omnichannel customer experience. Despite all this, delivering an interconnected shopping experience is easier said than done. Retailers need a […]
The retail business in India has expanded dramatically in recent years. Technological advancements are causing substantial changes in the Indian retail sector. The influence on retail jobs is apparent as automation, AI, and e-commerce gain pace. Whereas tech increases productivity and convenience, it also undermines conventional job positions, raising issues related to joblessness and the potential […]
The transformative shift brought about by technology has positioned the retail sector in India along a new trajectory. More and more retailers are embracing innovative solutions and technology-driven approaches to stay competitive and resilient. One such trend that is witnessing increased adoption in the retail sector is hyperautomation. Combining various technologies including low-code, artificial intelligence […]
The FMCG industry is an ever-changing and highly competitive space that places great emphasis on customer experience. In today’s world, customers seek personalized experiences, convenience, affordability and seamless omnichannel interactions with brands as more and more companies innovate their strategies and product offerings to capture the consumer’s mindshare. The importance of personalization in the FMCG […]
Since the onset of COVID-19 grocery shopping has taken a new distinct approach. Buyers have become accustomed to online grocery shopping, contact-free pickup and delivery options while the pandemic was seen as a threat to retail shopping not only did it take a new turn but it boosted beyond imagination. India is one of the […]
The new shopping habits of consumers, the growth of social commerce, and the trend of purpose-led brand communication have made it clear that online retailers need to have a robust conversational commerce approach. Over the last few years, promotional emailers and notifications from big e-commerce giants such as Flipkart, Amazon, Pepperfry, and Tata Digital have […]
Move over rice and wheat, there’s a new crop in town! Millet, a small-seeded grass that has been cultivated for thousands of years, is rapidly gaining popularity globally. With its low maintenance requirements and incredible health benefits, it’s no wonder millet is becoming the go-to crop for farmers and consumers alike. So what exactly is […]
Dairy has always been a significant sector, supplying consumers worldwide with necessities like milk, cheese, and yogurt. The environmental impact of the packaging materials used in this sector has, however, drawn criticism in recent years. In order to lessen their carbon footprint and safeguard the environment, dairy companies have been looking for sustainable substitutes. One […]
As someone who has been closely associated with the e-retail industry, I have witnessed firsthand the shifting priorities of businesses in the Direct-to-Consumer (D2C) space. While customer acquisition was the primary focus of D2C brands in the early days, there has been a notable shift towards retention marketing in recent years. The growing importance of […]
