Opinions
News Opinions

Major Steps To Improve Your Supplier Performance Management

In today’s fast-paced, competitive business environment, managing supplier performance is more important than ever. Businesses must ensure that their suppliers meet their needs and work together to promote continuous improvement. This necessitates a systematic and strategic approach to managing supplier performance, which includes setting clear expectations, regularly checking on supplier performance, effectively communicating, etc., to […]

Read More
News Opinions

How Brand Storytelling Can Help Companies Differentiate Themselves From Competitors

In this fast-paced digitally-driven society, technology is advancing at an exponential rate. We are constantly bombarded with digital solutions at a click, which has made creativity and human connection a valuable asset. People are seeking relatability and uniqueness in everything, through which they can emotionally connect themselves. In times like these, there is no room […]

Read More
Brands News Opinions

How Anti Counterfeiting Technology Is Being Used To Protect Luxury Brands

Luxury goods are a symbol of status, wealth, and exclusivity. From designer handbags to high-end watches, these items are not only beautiful but also a statement of personal taste and style. Unfortunately, the popularity of luxury goods has also made them a target for counterfeiters who produce fake products that look like the real thing.  […]

Read More
Feature News Opinions Sector

Building Loyal Customers In Evolving Retail Market

The expression “the customer is always right” emphasises the significance of delivering excellent customer service and meeting the customer’s needs. To keep customers content and satisfied, companies need to consider a variety of factors, including repeat business, word-of-mouth marketing, a positive reputation, higher sales, and more. “There is no greater reward for a brand than […]

Read More
2024 Outlook: Dynamic Trends & Forecasts for Indian Retail
News Opinions

Retail Inflation Remains Above RBI’s Target; Here’s What Experts Have To Say

Retail inflation in India fell marginally but remained above RBI’s 6 per cent upper tolerance band for the second straight month in February, with the Consumer Price Index pegged at 6.44 per cent, government data showed. The retail inflation in rural and urban India was 6.72 per cent and 6.1 per cent, respectively. Cereals, products, […]

Read More
Logistics News Opinions

Correlation Between Supply Chain Responsiveness & Customer Development

Change is the only constant in a business environment. Whether small and gradual or sudden and extreme. Today, supply chains are expected to react quickly and effectively to the diverse internal and external changes that businesses face. This is expected to grant them a competitive edge. In today’s rapidly evolving business landscape, companies are realising […]

Read More
News Opinions

The Questionable “Direct” Shift

Insurgent organizations across the globe have been at the forefront of innovation by either laying the groundwork for new technologies or leveraging them to implement ideas that would come out to revolutionize our way of life. Apple, one of the only 2 companies in the globe with more than 2 Trillion USD valuation is the […]

Read More
News Opinions

‘Carving Out Niche In Segments To Ensure Success For FMCG Firms’

In recent years, the Fast-Moving Consumer Goods (FMCG) business has maintained a consistent rate of growth and returns on investment. It is the only industry that has grown despite the pandemic. However, in 2022, there has been a movement in customer behavior, trends, purchasing patterns, and more, affecting this industry. According to CRISIL, a research […]

Read More
Logistics News Opinions

The Road To Creating True Strategic Value In Supply Chain Planning

Supply chain planning is integral to the success of any business. The appropriate planning strategies can create a competitive advantage and yield substantial returns. However, despite its importance, many organisations struggle to realise its true strategic value. Supply chain management enables effective and economical operations, allowing businesses to maximise earnings while improving customer experience. Further […]

Read More
E-commerce & Marketplaces Fashion & Lifestyle News Opinions

Duplicate Products And Their Impact: Why Customers Must Look For Authenticity

A consumer can choose from a plethora of products in this age of consumerism. With e-commerce emerging as a strong option for shopping, prices offered by brands are competitive as well. Attracting a buyer is the key challenge and pricing is one of the weapons adopted to fight the competitive war. One might plan to […]

Read More