Consumer psychology attests that 95 per cent of human beings are prone to make purchasing decisions subconsciously. In fact, this astounding number of consumers are driven to choose one product over its rival based on emotional investment in the brand. And what better way to encourage this loyalty than to communicate with them, right? From […]
In recent years, the food business has seen a remarkable transformation. No longer are fast food restaurants the only option for quick and easy meals. Instead, many options are available to us now for eating out or ordering in. The food business has seen a significant transformation due to the emergence of new technology, shifting […]
With so many enticing offers available, who wouldn’t want to take advantage of discounts? Discounts are widely regarded as a pleasant component of the shopping experience; therefore, it is difficult to find someone who does not appreciate them. Due to rising inflation, consumers are seeking discounts more than ever before. The Indian retail industry, however, […]
In today’s highly competitive business landscape, firms are always searching for innovative ways to enhance their supply chain management and gain a competitive edge. One solution that has gained traction in recent years is Third-Party Logistics (3PL) warehousing. By entrusting their warehousing requirements to a 3PL provider, businesses can tap into a vast array of […]
E-commerce has played a significant role in uplifting brands in recent years. Here are some ways in which e-commerce has impacted brand upliftment: Increased visibility: E-commerce has provided brands with an opportunity to reach a wider audience. With the help of online platforms and marketplaces, brands can showcase their products to customers worldwide, increasing their […]
Retail leasing in India has been on the rise as a result of the rising demand for retail space. Retail leasing increased 21 per cent over the previous year to 4.7 million square feet in 2022, according to the most recent research from real estate consultant CBRE. According to the survey, the F&B industry, hypermarkets, […]
The world of e-commerce is constantly evolving with changes in customer behaviour and preferences. In addition to adopting digital, the price volatility, technological advancement, and competitive pressure are expected to soar in 2023. To keep up, companies and businesses can use Google My Business (GMB) to latch onto technological progress, increase their online visibility and […]
Although it might seem a little obvious, more listings online than necessary provide a single, blurry photograph of a product. Setting aside some time to go through your current e-commerce listings and ensure that each product has high-quality photos, a thorough description, and videos where necessary is one way to lower your return rates. You’ll […]
The biggest challenge today for any business is retaining the customers in long run. The interplay of marketing, sales and operations which is needed to ensure that new customers are rolling while the old ones are kept engaged is seldom managed efficiently in organisations. Failing to address this challenge will go unnoticed and will be […]
Hyperlocal delivery refers to a business model in which retailers collaborate with nearby delivery service providers to offer fast delivery options to customers within their vicinity, often on the same day or within an hour and has been revolutionizing the retail industry. In 2021, the global hyperlocal services market was valued at USD 1.5 trillion, […]
