His elevation follows a five-year tenure for Sudhir Sitapati and comes as GCPL looks to strengthen its core businesses and expand into new categories
Godrej Consumer Products (GCPL) has appointed Aasif Malbari as its Managing Director and Chief Executive Officer, effective immediately, replacing Sudhir Sitapati, who is stepping down from the role after five years at the helm, the company said on Tuesday.
Malbari, who was previously GCPL’s Global Chief Financial Officer and President of its Africa business, takes charge after three decades of experience across the FMCG and automotive sectors, including stints at Hindustan Unilever and Tata Motors.
The leadership change comes with Malbari taking on responsibility for GCPL’s overall growth and performance, after having worked across the company’s global operations and played a key role in its business strategy.
Africa Business Transformation
Malbari has led the transformation of GCPL’s Africa business, where the company expanded its margin-accretive FMCG portfolio, including its air care category, while strengthening its legacy Hair Fashion business.
The business’s Ebitda margin increased from around 9 per cent in FY24 to around 15 per cent in FY26 under his leadership.
As Global CFO, Malbari also worked with leadership teams across GCPL’s geographies on growth and performance, giving him a broader role in shaping the company’s strategy beyond the Africa business.
Before joining GCPL, Malbari served as Chief Financial Officer at Tata Passenger Electric Mobility and Director at Tata Motors Passenger Vehicles. He was involved in scaling and reorganising the business, including a $1 billion fundraise for its electric vehicle business.
Earlier, he held finance and business roles at Hindustan Unilever.
Malbari is a Chartered Accountant and Company Secretary and secured the All India First Rank in both the CA Intermediate and Final examinations.
Focus On Core And New Categories
GCPL Executive Chairperson Nisaba Godrej said Malbari’s experience in strategy and operations, along with his work in Africa, would help the company accelerate growth.
“As Global CFO, Aasif brings deep command of GCPL’s strategic and operating rhythm. He has also led an outstanding transformation of our Africa business and I believe it’s exactly the kind of ambitious, disciplined execution rigour GCPL needs across all our businesses for our next chapter. Aasif leads with humility and integrity, and the Board and I have complete confidence in him to accelerate GCPL’s growth alongside our very strong team,” she said.
Godrej also thanked Sitapati for the “bold thinking” he brought to GCPL over the past five years.
Malbari said his immediate focus would be on improving performance in GCPL’s established categories while accelerating growth in new categories.
“GCPL has always stood for trust, innovation, and boldness. I’m very grateful that Nisa and the Board have entrusted me to carry that forward. Our fantastic team and I are committed to meeting their high expectations; elevating performance in our core while accelerating new category growth. We have iconic brands and significant category development opportunities ahead of us, and I’m very excited to get started in my new role.”
GCPL operates across home, personal, hair and air care categories and has identified category development as a key part of its emerging markets strategy.
The company serves more than 1.4 billion consumers across over 85 countries. It reported revenues of around USD 1.6 billion and a market capitalisation of USD 11 billion as of 31 March 2026.
