Through this partnership, the company aims to further strengthen its connection with India’s farmers and help them adopt advanced solutions and improve farm profitability
Crystal Crop Protection, an Indian research-led agri-input company, has appointed Akshay Kumar as its brand ambassador. On the sidelines of this association, the company also unveiled its first national brand campaign with Akshay Kumar, ‘Desh Ka Kisan, Desh Ka Asli Hero’, a tribute to the contribution and everyday courage of India’s farmers.
Through this partnership, the company aims to further strengthen its connection with India’s farmers and help them adopt advanced solutions and improve farm profitability. The campaign will be rolled out across television, digital platforms, and various on-ground farmer engagement platforms, the company said in an official statement.
“This partnership is our way of connecting a national icon with the true heroes who feed the nation, our farmers. For us, the farmer is not just a stakeholder but the very reason we exist,” stated Ankur Aggarwal, Executive Chairman and Managing Director, Crystal Crop Protection.
The company said that Kumar is a consistent advocate of social issues and a storyteller who connects with the pulse of the nation. He will act as the voice that amplifies the farmers’ story, acknowledging their challenges, resilience and contribution to nation building, it added.
“To be associated with a brand that stands shoulder-to-shoulder with India’s farmers not just in words, but also in action, is a proud feeling. Together, we will strive to celebrate the Indian farmer and inspire a new era of confident, modern agriculture,” Akshay Kumar added.
The company’s revenue from operations for the year ended 31 March 2025 stood at Rs 26,905 million, as compared to Rs 22,299 million in the previous financial year. In FY25, the company’s profit rose to Rs 1,183 million from Rs 872 million. Expenses of the company also rose to Rs 25,643 million in FY25 from Rs 21,627 million in FY24.
