The collaboration introduces a new range of school and travel essentials inspired by Harry Potter
American Tourister, a travel and lifestyle bag brand, has partnered with Warner Bros Discovery Global Consumer Products (WBDGCP) to introduce an exclusive Harry Potter collection in India. The range, comprising backpacks, luggage, crossbody bags, drawstring bags and stationery accessories, is now available across retail channels, coinciding with the start of the new academic season, the company said.
The company added that designed for two distinct age groups, the collection features an ‘under 10’ range with Hogwarts School of Witchcraft and Wizardry-themed school backpacks, lunch bags, pencil cases, drawstring pouches and hard-side luggage. It also features ‘early and pre-teen’ range.
“The Harry Potter universe is woven into the childhood memories of an entire generation of Indian parents and now it belongs to their children too. This collaboration is our way of making that handover magical. Whether it is a first day at school or a family holiday, we want every child carrying this bag and accessories to feel like they are heading somewhere extraordinary,” stated Anushree Tainwala, Chief Business Officer, American Tourister India.
The official statement noted that the Hogwarts-inspired accessories start at Rs 250 and backpacks start from Rs 1,690. The introductory prices for luggage start from Rs 4,290. The company said that select products in the kids range also include Quidditch-themed stickers and Crookshanks zip charms. Giving more insights on the collection, the company added that Aaross both ranges, each piece features Harry Potter-inspired graphics, silicone zip pullers and interchangeable velcro house badges for personalisation.
