Located on the Ground Floor of Phoenix Palassio Mall, the store brings together Victoria’s Secret signature fine fragrances, body mists, lotions, body care, and lip essentials
In line with the expansion strategy, Apparel Group India has brought Lucknow’s first Victoria’s Secret beauty assortment store at Phoenix Palassio Mall. This opening marks the brand’s 16th store in India.
Located on the Ground Floor of Phoenix Palassio Mall, the store brings together Victoria’s Secret signature fine fragrances, body mists, lotions, body care, and lip essentials, along with accessories and pajama sets. The store will also feature a curated selection of bralettes and panties, offering a glimpse of the lingerie styles that are iconic.
“Victoria’s Secret has always stood for celebrating individuality and confidence. With our new store in Lucknow, we are excited to offer customers a thoughtfully curated space where they can discover beauty, self-care, and comfort in one destination,” highlighted Tushar Ved, President, Apparel Group India.
In a separate development earlier, Apparel Group notified the unveiling of a new Victoria’s Secret beauty assortment Store at Zora Mall, Raipur, expanding its footprint in the country. Strategically located at UG-09, Zora Mall, the store spans 1,248 square feet and offers an elevated shopping experience tailored to the evolving preferences of Indian consumers, the company said in an official statement.
The company added that curated to cater to a modern lifestyle, this store opening reaffirms Victoria’s Secret’s focus on growing its presence in India, bringing global products to the Indian market with a strong focus on accessibility and experience.
