Myntra has been witnessing significant participation by the brands from the region, particularly West Bengal, with 1,700 brands across apparel, personal care and accessories categories
Fashion, beauty and lifestyle platform Myntra is looking to onboard around 400 West Bengal-based sellers ahead of the upcoming festive season. The initiative aligns with Myntra’s attempt at supporting emerging businesses in the region to expand their reach, scale nationally.
The company hosted the second edition of a seller-focused event in Kolkata, Seller Growth Connect. Designed to deepen digital inclusion, the event brought together sellers across fashion, lifestyle, apparel, handloom, and accessories from the city and across Eastern India. Building on the momentum of its inaugural edition in May, the programme equips regional micro, small and medium enterprises (MSMEs) with technology tools, market insights and supply chain readiness required to fulfill nationwide demand, ahead of the upcoming festive season, the company added.
“Eastern India, West Bengal included, has a deeply rooted and diverse ecosystem of entrepreneurial businesses, manufacturers, artisans and brands across handloom, ethnic wear, apparel and lifestyle categories. The growth of our seller base in the region reflects the growing ambition among these businesses to take their products beyond their traditional markets and build brands with national relevance,” stated Bedanta Dutta, Senior Director, Marketplace, Myntra.
The company noted that it has been witnessing significant participation by the brands from the region, particularly West Bengal, with 1,700 brands across apparel, personal care and accessories categories catering to the growing demand from discerning customers across the country.
Myntra has reduced seller onboarding time from 10 to 15 days to approximately 1 to 2 days through its artificial intelligence-powered seller growth hub. This technology infrastructure allows emerging brands across the spectrum to register, list catalogs and gain immediate access to national consumer demand, the company pointed out.
