‘Asian Flash’ available across 100+ pin codes as brand strengthens omnichannel retail strategy
Asian Footwears has introduced Asian Flash, a 60-minute footwear delivery service that allows customers to receive products from nearby exclusive brand outlets within an hour of placing an order.
The service is currently operational across more than 100 pin codes in Delhi, Gujarat, Haryana, Himachal Pradesh, Punjab, Rajasthan, Uttarakhand and Uttar Pradesh, covering several urban and semi-urban markets.
The company said customers can check the availability of the service by entering their PIN code on its website under the Asian Flash section. Orders are fulfilled from the nearest exclusive brand outlet and delivered to the customer’s doorstep within 60 minutes if the location is serviceable.
Before expanding the service, the company conducted pilot trials across 35 locations including Rohini and Burari in Delhi and Dadri in Uttar Pradesh to assess logistics readiness and operational efficiency.
Access To Full Store Inventory
Unlike most quick-commerce platforms that typically offer a limited catalogue, Asian Flash provides access to the entire in-store assortment of over 350 designs across sports, casual and school footwear for men, women and children.
The company said the service currently does not require a minimum order value and has no delivery charges. Customers can also try the footwear at home and return it if the size or fit is unsuitable.
“Our goal has always been to make our products accessible across the widest possible set of touchpoints,” said Rajinder Jindal, chairman of the company. “With Asian Flash, we are integrating our physical store network with advanced technology to create a unified retail ecosystem that enables customers to access our full in-store assortment and receive it within 60 minutes.”
Expansion Of Omnichannel Retail Strategy
The company’s brand ambassador, former India cricket captain MS Dhoni, said the initiative reflects the brand’s effort to use technology to strengthen its retail network and improve access to footwear across cities and towns.
Asian Footwears said it will continue collaborating with quick-commerce platforms such as Swiggy Instamart and Zepto as part of its broader growth strategy. The company is also expanding its network of exclusive brand outlets, targeting 100 stores within the year.
