The company will introduce a portfolio of flagship brands including Nicobar Gin, Hillfort Whisky, Titanium Vodka and Central Province Whisky, along with its flavoured variants
Associated Alcohols and Breweries or AABL, the flagship alco-beverage company of the Associated Kedia Group, has notified its strategic entry into the Odisha market, marking the company’s presence in its 13th state across India. This expansion is in alignment with AABL’s growth strategy focused on high-potential and rapidly evolving alco-beverage markets in the country.
The company said that with consumption levels exceeding the national average and strong demand witnessed across key cities including Bhubaneswar, Cuttack, Rourkela, and Sambalpur, Odisha is emerging as one of India’s fastest-growing alco-beverage markets.
As part of its Odisha entry, the company will introduce a portfolio of flagship brands including Nicobar Gin, Hillfort Whisky, Titanium Vodka and Central Province Whisky, along with its flavoured variants, it said in an official statement.
“The state offers tremendous long-term potential, supported by consumption trends above the national average, rising urban demand and a growing shift towards premium spirits. Backed by the new excise policy framework, we are confident of building a strong presence in the region while accelerating our premiumisation agenda and delivering high-quality products aligned with evolving consumer preferences,” stated Tushar Bhandari, Whole Time Director, Associated Alcohols and Breweries.
AABL has commenced operations in Odisha through strategic partnerships with leading distributors, promoters and retail partners. The company plans a phased market expansion approach to ensure robust market penetration and efficient supply chain management. AABL’s products will be available across 1,109 retail outlets and selected Horeca channels across the state.
