The company says that sales development in September 2025 should be seen in the light of high comparative figures from last year
As customers responded well to its autumn collections, H&M, a Swedish fashion group, has reported a 40 per cent uptick in the third quarter (June to August). An improved customer offering, an improved gross margin and good cost control have contributed to the increase in profit in the quarter.
Operating profit rose to 4.91 billion Swedish Krona (around USD 523 million) during the quarter. H&M opened its first store as well as online in Brazil at the end of August, which has been very well received by customers, as per the official statement. Sales in local currencies increased by 2 per cent in the third quarter, with 4 per cent fewer stores at the end of the quarter compared with the same point in time last year.
Net sales in SEK were negatively affected by a currency translation effect of around 5 percentage points due to the strengthened Swedish krona. Selling and administrative expenses decreased by 5 per cent, the company noted.
“We are taking further steps in the right direction. Through a stronger customer offering, an improved gross margin and good cost control, we have strengthened operating profit by 40 per cent compared with the same quarter last year while also having reduced the stock-in-trade,” said Daniel Ervér, Chief Executive Officer (CEO).
In local currencies, the H&M group’s sales in September 2025 are expected to be on par with the same month last year. Sales development in September 2025 should be seen in the light of high comparative figures from last year, the official statement emphasised. In local currencies, net sales increased by 2 per cent in the first nine months of the financial year.
