Beyond domestic momentum, Shelter6 has secured its first export order of 7,080 bottles to Dubai, with expansion plans underway for the United States and Canada
Shelter6, a premium vodka brand co-founded by Indian rapper and entrepreneur Badshah in partnership with Cartel Bros, has recorded Rs 5.46 crore in revenue and expanded to 696 retail outlets nationwide within three months.
The brand has clocked primary sales of 2,908 cases (12 bottles per case), as per the official statement. The rollout has been strategically phased, with mapped distribution and state-wise registrations. Shelter6 is currently available in Maharashtra, Goa, Uttarakhand, Uttar Pradesh, and Haryana, with applications underway in 24 additional states and union territories, including Delhi, Rajasthan, Punjab, and Tamil Nadu.
The brand has also secured duty-free presence at key airports such as Mumbai, Lucknow, Jaipur, Ahmedabad, Trivandrum, Amritsar and Mangalore, the statement added.
“Shelter6 was built to reflect the confidence of a new India, bold, global in outlook, but rooted in its own identity. The response we have received in such a short span proves that consumers are ready for a premium vodka that speaks their language. The sales momentum is encouraging, but more importantly, the cultural acceptance has been incredible,” stated Badshah, Co-Founder, Shelter6.
Beyond domestic momentum, Shelter6 has secured its first export order of 7,080 bottles to Dubai, with expansion plans underway for the United States and Canada. On-ground, the brand has hosted takeovers at Qey and Dobara in Lower Parel, Bari in Dombivli and Phelia Lounge in Malad.
“The early performance of Shelter6 reinforces our belief that there is a strong appetite for premium spirits that combine global standards with local relevance. From retail uptake to duty-free presence, the brand has shown remarkable agility. We see Shelter6 evolving into a scalable international label with India at its core,” highlighted Mokksh Sani, Founder of Living Liquidz & Mansionz and Co-founder, Cartel Bros.
Backed by Cartel Bros’ leadership team, including co-founders Mokksh Sani, Jitin Merani, and Rohan Nihalani, Shelter6’s expansion has been driven by a calibrated market-entry approach across retail, on-trade, and duty-free channels.
