The ice cream chain will sell four waffle sandwich variants across more than 1,150 parlours and through Swiggy and Zomato
Baskin Robbins India has entered the waffle segment with a new range of New York Loaded Waffles, expanding its dessert portfolio beyond ice cream as the chain looks to tap demand for indulgent dessert formats.
Priced from Rs 150 plus GST, the range comprises four variants featuring brownie, cheesecake and chocolate chip ingredients in the waffle base, alongside spreads, sauces and toppings. The products are available across more than 1,150 Baskin Robbins parlours in over 320 cities and can also be ordered through Swiggy and Zomato.
The waffles come in a sandwich format, with two waffle layers enclosing fillings. Customers can have them on their own or pair them with the chain’s ice creams and gelatos.
The four variants are Blueberry ’N White Chocolate, Brownie ’N Nutella Choco Chip, Cheesecake & Lotus Biscoff Crumble, and Chocolate Overload. The range includes combinations of fruit sauces, chocolate and biscuit-based toppings, with corresponding ice cream or gelato pairings.
“Baskin Robbins India, innovation is central to how we continue to delight consumers. The addition of New York Loaded Waffle sandwiches allows us to bring a fresh perspective to a familiar favourite. Our New York Loaded Waffle combine American flair and heritage with our understanding of Indian palates. They offer distincBaskin Robbins India enters the waffle category with four variants priced from Rs 150 plus GST, available across its parlour network and on Swiggy and Zomato.tive ways for consumers to enjoy their sweet treats and snacks. This launch reflects our continued focus on expanding our portfolio with exciting Offerings that blend international taste, texture and choice,” said Mohit Khattar, CEO, Graviss Foods (Operator of Baskin Robbins India)
The move extends Baskin Robbins’ offerings into another dessert category while allowing it to build on its existing parlour network and online delivery presence.
Baskin Robbins entered India in 1993 through a joint venture with the Graviss Group. The brand operates in the country through parlours and has a presence across retail outlets, hospitality businesses, multiplexes and airline channels. Its parent group also exports Baskin Robbins products beyond India.
