The company will deploy the fresh capital for strengthening its supply chain along with expansion of its manufacturing and distribution capabilities
Sid’s Farm, a direct-to-consumer (D2C) in the dairy and foods segment, has closed its pre-series B funding round with a capital raise of over Rs 81 crore. Major investors who led this round included Omnivore, NSFO, Dodla Dairy, Next Bharat Ventures, and LIO, along with a consortium of other investors.
The company will deploy the fresh capital for strengthening its supply chain along with expansion of its manufacturing and distribution capabilities. Sid’s Farm will also be investing in product innovation, along with accelerating its expansion into virgin territories.
“Modern Indian consumers are extremely quality conscious and demand transparency, quality and safety in the food they and their families consume. This investment is a vote of confidence by our partners in our long-term vision of establishing India’s most trusted dairy brand that embodies safety as an inseparable ingredient of our products,” said Kishore Indukuri, Founder, Sid’s Farm.
The official statement claimed that the brand has differentiated itself by adopting a scientific approach to food safety, wherein each batch is subjected to testing across more than 45 quality and safety parameters, with more than 10,000 quality tests conducted on a daily basis.
India, which is the world’s largest milk producer, is seeing rapid growth in the premium dairy segment where consumers lay greater stress on food quality, the statement pointed out.
