Armed with a D2C-first approach and an ever-expanding product line, Beyond Bound is eyeing to usher in a new era of women’s lifestyle apparel in India
Beyond Bound, a direct-to-consumer (D2C) label created exclusively for women, is expanding its portfolio with over 24 new stock keeping unit (SKUs). The brand is looking at 100 per cent expansion by the current financial year and a revenue goal of Rs 1 crore.
Introduced in 2024 with 12 SKUs and a modest digital presence, the brand is betting big on expansion. Building on the foundation, the label is now expanding its range to more than 50 SKUs, with new collections available across its website, offering women a broader spectrum of designs that blend style, comfort, and versatility, the official statement noted.
“We identified a gap in the market for clothing that genuinely embraces every woman, across sizes and shapes. Every insight has guided us, helping us curate pieces that not only meet real needs but also inspire women to feel strong, comfortable, and authentically themselves. As we move forward, we are expanding our reach, growing our ecommerce presence, and welcoming more women into the Beyond Bound community,” highlighted Tejasvi Madan, Founder of Beyond Bound.
Armed with a D2C-first approach and an ever-expanding product line, Beyond Bound is eyeing to usher in a new era of women’s lifestyle apparel in India. Founded by Madan, the brand began as a digital-first venture in 2024 and has since grown into a platform that mirrors the evolving needs of women’s lifestyles, the company’s statement added.
