Starting 5th June, the campaign will offer a circular retail experience, engaging customers through buyback, resale, and DIY maintenance workshops
Decathlon, the global multi-specialist sports brand, is set to launch its flagship sustainability campaign, Second Life Bazaar, marking an 11-day-long circular retail activation. Scheduled to begin on World Environment Day from 5th June to 15th June, across 68 stores nationwide, the Bazaar is designed to encourage sustainable consumption by empowering customers with hands-on DIY maintenance workshops and practical ways to prolong the lifespan of their sports gear.
This campaign is part of Decathlon’s launch of its circular business model in India. Through circular models such as repair, buyback, resale, and DIY spares, Decathlon is set to triple its circular turnover by 2027, a projected 200 per cent growth compared to 2024, as per the official statement.
Sankar Chatterjee, Chief Executive Officer (CEO), Decathlon India, said, “We have always believed that accessibility and sustainability must go hand in hand. As our customers evolve, so does our responsibility to offer high-quality, long-lasting products that not only reduce environmental impact but also address affordability…Through this campaign, we are reimagining sports retail as a space where people can play more, pay less, and make choices that benefit both the planet and their performance.”
With these efforts, Decathlon anticipates diverting over 3,00,000 sports products from landfills by 2027, creating a measurable reduction in environmental impact. Second Life Bazaar brings Decathlon’s comprehensive circular offerings under one roof, buyback of cycles and fitness equipment, sales of refurbished sports gear, and repair and DIY maintenance services.
Annie George, Leader Sustainable Development, Decathlon India, added, “With the Second Life Bazaar, we are enabling our customers to actively participate in sustainability by extending product lifecycles, reducing waste, and creating tangible environmental benefits.”
Through this, customers get an opportunity to sell their used Decathlon cycles instantly for store vouchers, purchase high-quality pre-loved products at discounts of 30 per cent to 60 per cent off MRP, and avail repair services for sports gear including cycles, scooters, rackets, and skates, the company added.
