The transaction is expected to strengthen company’s product portfolio and market presence in the writing instruments and school supplies segment
Doms Industries has entered into an Asset Purchase Agreement (APA) with Reynolds Pens India and five other entities for the acquisition of certain assets, relevant contracts, employees, intellectual property (IP). The APA includes associated identified liabilities related to the manufacture and sale of pens, markers, highlighters and school supplies under the Reynolds brand.
In an exchange filing, the company said that the aggregate consideration for the transaction is USD 3.7 million, excluding the inventory value. The proposed transaction involves the purchase of assets and associated identified liabilities from the sellers as an itemized asset transfer, including plant, machinery and molds, contracts and social media accounts from RPI, copyrights, trademarks and domain names from Luxembourg Brands, patents/ designs from Sanford.
The other five entities as part of the agreement are Sanford, Luxembourg Brands, Newell Europe, NWL Valence Services and NWL Switzerland. These are the subsidiaries of Newell Brands. The completion will take place on 1 July 2026, the company added. Doms noted that the transaction is expected to strengthen its product portfolio and market presence in the writing instruments and school supplies segment.
Post completion, the company will grant Reynolds Pens India a royalty free license to use the ‘Reynolds’ brand as part of RPI’s corporate name and for ancillary purposes. Sanford will grant the Doms a royalty free license to use the ‘Paper Mate’ brand in order to fulfil the obligations under certain license agreements to be novated in favour of the company. Both agreements will be governed by detailed license agreements that will be executed upon completion of the transaction.
The transaction also involves ancillary agreements including an IP assignment agreement, a supply agreement pursuant to which RPI will supply pen tips to the company, all to be executed at completion. Doms clarified that there will be no impact on the management or control of the company. The transaction is an asset purchase and does not involve any change in the shareholding or control of the company.
