The company says that Ben’s Cookies will also be available on major ecommerce and food delivery platforms
Dharampal Satyapal (DS) Group, a fast-moving consumer goods (FMCG) conglomerate and multi-business corporation, has entered into an exclusive partnership with Ben’s Cookies, the British curator of artisanal, freshly baked treats and dessert quick service restaurant.
This partnership brings Ben’s Cookies’ traditional, quality-focused approach to the Indian market, introducing a bakery-first retail format that prioritises in-store freshness, the company said. Ben’s Cookies will begin operations in the country with a diverse selection of favourite flavours, ranging from the classic milk chocolate chunk and white chocolate and macadamia to ginger and dark and a dedicated eggless variant.
Positioned for those who appreciate a freshly baked treat, the brand will also offer gifting solutions, ideal for sharing during festive and corporate occasions. With individual cookies starting at Rs 325 and gifting options reaching upwards of Rs 1,500, the partnership aims to share a premium standard of quality and freshness with cookie lovers across the country.
“We are delighted to introduce a piece of British heritage to the Indian market, combining a forty-year legacy of artisanal baking with DS Group’s rooted understanding of Indian palette and the ever-evolving consumer preferences. We have a robust retail expansion strategy which represents a significant pillar of DS Group’s growth objectives for Ben’s Cookies in India, with a target to establish eight to ten physical stores across India in the current financial year,” stated Sanskriti Gupta, Ben’s Cookies India.
Ben’s Cookies will also be available on major ecommerce and food delivery platforms.DS Group added that the partnership arrives as more consumers in India are looking for authentic, handcrafted treats. The domestic cookie market, valued at USD 1.3 billion in 2024, is on an aggressive growth trajectory and is projected to reach USD 2.3 billion by 2033, it claimed. This surge is fuelled by rising urban affluence and a profound shift toward premiumisation, where consumers increasingly seek authentic, handcrafted indulgence.
