The new plant is now fully operational and is backed by a phased investment of Rs 250 crore.
Elista, a consumer electronics brand under the Dubai-based TeknoDome Group, has unveiled its new manufacturing facility in Kadapa, Andhra Pradesh. The new plant is now fully operational and is backed by a phased investment of Rs 250 crore.
The company said that the 1.32 lakh square feet facility represents a strategic leap from import reliance to self-reliant, advanced electronics production. Marking the occasion, Elista dispatched its first export consignment from the new facility, 650 premium smart TVs, valued at Rs 2.55 crore, headed to Dubai under the India–Dubai Free Trade Agreement.
“The Kadapa facility is the embodiment of our Make in India ambition, proving that India can deliver premium electronics faster, better, and more cost-effectively to global markets. This milestone strengthens our manufacturing capabilities, boosts employment, improves cost efficiency, and ensures our products are more attuned to the evolving needs of Indian consumers,” highlighted Saket Gaurav, Chairman and Managing Director, Elista.
In phase one, the plant will produce up to one million smart TVs and one million LED monitors annually, with phase two expanding into washing machines, dishwashers, and smart accessories. The facility already employs over 200 skilled professionals, with numbers set to grow as production ramps up.
Strategically located near Chennai and Visakhapatnam ports, the Kadapa plant provides Elista with a major logistics edge, cutting shipping times to Dubai to only five days and minimising costs versus conventional original equipment manufacturer (OEM) hubs, the company said in a statement. With the Kadapa plant as a catalyst, the company is on track to cross Rs 1,000 crore in domestic revenue within five years and Rs 5,000 crore globally by 2028, as per the official statement.
