As per the survey, quality (80 per cent), price (77 per cent), discounts (66 per cent) emerged as the biggest hooks for the consumers
As the majority of online and offline sale events for the festive season have come to their conclusion after Diwali, a survey has revealed that the Amazon Great Indian Festival (AGIF) was the most awaited shopping event for ecommerce purchases for at least 44 per cent of the urban Indians polled, while the Flipkart Big Billion Days was close on the heels with 42 per cent.
As per the Ipsos IndiaBus Shopping Fiesta Survey, some of the other online shopping platforms with consumer interest included Meesho’s Maha Indian Shopping League (34 per cent), Myntra’s Big Fashion Festival (28 per cent).
The online shopping festivals were also predominantly defined by personal preferences. As per the survey, for Sec A, the top three choices emerging for the most awaited online shopping events were Flipkart’s Big Billion Days (64 per cent), AGIF (59 per cent) and Myntra’s Big Fashion Festival (41 per cent). The self-employed were most chuffed about the Flipkart online shopping event (56 per cent), followed by Myntra (55 per cent) and Amazon (50 per cent) online shopping fests.
“Our survey shows that all these online shopping fests were a big draw and had their own loyal consumers across demographics making them attractive annual events. We also saw a lot of convergence between online and in-store shopping behaviour, emphasising on the importance of omnichannel shopping being the defining reality among enthused shoppers,” stated Parijat Chakraborty, Group Service Line Leader, Public Affairs, Corporate Reputation, CSR and ESG, Ipsos India.
The east zone chose the Flipkart and Amazon online shopping events most, with both tied at 32 per cent. For the west zone, the top choice was the Amazon’s Great Indian Festival (59 per cent), for the north zone, Meesho’s Maha Indian Shopping League had the highest consumer interest at 36 per cent. For the south zone, their top preference for the online shopping event was AGIF (57 per cent).
Quality (80 per cent), price (77 per cent), discounts (66 per cent) and brand reputation (46 per cent) were the biggest hooks for the consumers. The survey revealed that the enthusiasm for festival shopping was rife among at least two in three urban Indians (65 per cent).
