Gross merchandise value (GMV) has surged to Rs 11,643.4 crore in FY26 and revenue from operations was up 12 per cent on-year
Marking an improvement in its performance, Brainbees Solutions, the parent company of FirstCry, has reported a 10 per cent rise in its gross merchandise value (GMV) in the financial year 2026. GMV rose to Rs 11,643.4 crore in FY26. Revenue from operations also rose 12 per cent on-year.
The financial results of the company showed that the consolidated revenue grew to Rs 8,547.9 crore in FY26. Net loss attributable to owners of the parent narrowed from Rs 191 crore to Rs 140 crore during the year. Cash net profit was up 49 per cent on a year-on-year (YoY) basis, reaching Rs 311.9 crore. The adjusted earnings before interest, taxes, depreciation and amortisation (Ebitda) also increased 24 per cent to reach Rs 486 crore during the previous financial year.
The India multichannel business of the company witnessed sequential improvement in YoY growth rate for revenue, despite heightened competitive intensity during the quarter. With initiatives in offline channel, the GMV has grown in mid-teens in Q4FY26. With the company’s current initiatives, it believes that the growth rate for both online and offline channels will be much superior in FY27. The revenue for India multichannel business stood at Rs 5,753.3 crore in FY26, while the Q4 revenue was up 11.4 per cent.
On the international business front, the company continued to witness elevated promotional activities led by two horizontal ecommerce players that entered these markets in 2024. The international business reported a 10 per cent YoY uptick in revenue, which rose to Rs 947.4 crore. Gross margins also improved by 250 basis points during the period on a YoY basis.
During the last quarter of FY26, the revenue was up 12 per cent and rose to Rs 2,162.7 crore. Cash net profit also rose 4 per cent and reached Rs 72.3 crore. The company’s fast delivery service RocketBees expanded from 22 cities to 62 cities. The company also undertook Qwik expansion in select pin-codes across five cities.
“We are very happy to report that we continue to be net profit and free cash flow positive in India multi-channel business in FY26 and free cash flow positive on a consolidated basis,” the company’s management said in the investor presentation.
