The company’s expansion comes on the back of strong momentum, including 45 per cent month-on-month growth
FirstClub, the Bengaluru-headquartered quality-first grocery platform, has marked its full-scale expansion across all city pincodes. The company is looking to scale to 70 ClubHouses within 12 months, it said in a statement.
The company’s expansion comes on the back of strong momentum, including 45 per cent month-on-month growth, signalling growing consumer preference for transparency, ingredient integrity in everyday food choices. Having started by serving selected suburban neighbourhoods, FirstClub has now evolved into a citywide operation.
“Our expansion across Bengaluru validates a simple but powerful idea, consumers care deeply about what goes into their food. We started in suburban neighbourhoods to prove the model, and the response shows that convenience and trust can grow together. Bengaluru’s evolving consumer mindset gives us confidence that this approach can scale nationally,” stated Ayyappan R, Founder and Chief Executive Officer, FirstClub.
FirstClub currently operates 15 customer-facing ClubHouses across Bengaluru, a hybrid format designed to offer visibility into sourcing, testing and storage processes. The company says this transparency-led model has helped build strong repeat usage and deeper customer engagement.
Building on momentum in its home market, FirstClub is now evaluating expansion into additional urban centres over the coming months. Backed by over USD 31 million in funding from Accel and RTP Global, the company’s roadmap signals a long-term goal to build a national platform centred on sustainable growth rather than speed-led scale alone, it said in an official statement.
