The brand registered primary sales of 1.79 million cases in December 2025, the first month under the TI banner
Indian-made Foreign Liquor (IMFL) manufacturer, Tilaknagar Industries (TI), reported a strong kick-off for Imperial Blue whisky under its fold. The brand registered primary sales of 1.79 million cases in December 2025, the first month under the TI banner.
Excluding Imperial Blue, TI’s core business, also delivered healthy growth. The company’s business (ex-Imperial Blue) recorded primary sales of 1.30 million cases in December 2025. TI further strengthened its market position in South India during the month. The South zone achieved secondary sales of 2.11 million cases. TI emerged as the second-largest national player in the South IMFL industry with a 9.7 per cent market share, while also becoming the largest player in the Prestige & Above (P&A) segment with a 32 per cent market share, as per the official statement.
“The first month of Imperial Blue sales post-acquisition reflects the strength of our execution capabilities and distribution network. This milestone validates our strategic decision to acquire the brand and marks an important step in accelerating Tilaknagar Industries’ growth journey as a pan-India IMFL player,” stated Nishant Jain, President, Sales, Tilaknagar Industries.
In Telangana, TI emerged as the largest player, achieving one million cases in sales, with a 21.7 per cent market share in the overall IMFL industry and 32 per cent market share in the P&A segment. In Andhra Pradesh, TI became the second-largest player, recording 6.37 lakh cases in sales and securing a 17.2 per cent market share in the IMFL industry while also emerging as the largest player in the P&A segment with a 38.7 per cent market share.
“As the integration of Imperial Blue progresses, TI expects to unlock operational and distribution synergies, improve supply-chain efficiencies and drive margin expansion over the coming quarters, strengthening its competitive position and supporting sustainable growth across markets,” said Ameya Deshpande, President Strategy and Corporate Development, Tilaknagar Industries.
The company said in a regulatory filing that TI further consolidated its leadership in Karnataka by becoming the largest player in the P&A segment with a 39 per cent market share.
