The year also saw the net addition of 498 stores, driving up active dark store area to 3.97 million square feet
Driven by broader selection and increased consumer salience, the average order value (AOV) of the quick commerce segment of Swiggy has increased 11.7 per cent year-on-year (YoY) to Rs 514 in the financial year 2024-25, the company said in its annual report.
In FY25, the quick commerce segment entered a phase of rapid expansion, with gross order value (GOV) growing by 82 per cent YoY. The year also saw the net addition of 498 stores, driving up active dark store area to 3.97 million square feet.
“This quick commerce service has since expanded to 124 locations, introduced megapods (can house around 50,000 stock keeping units (SKUs) to offer wider product assortments and a robust network of 1,021 active dark stores pan India,” the company highlighted.
While contribution margins stood at -4 per cent due to upfront investments in new stores and user activation, the company believes this period marked the peak of geographical expansion. The path forward is one of improving margins, larger baskets, and nimble expansion of darkstores, it added.
“While Metros continue to be the bulwark of our business, roughly a third of our dark store additions in FY 2024-25 were in new cities, and these stores have, in many cases, demonstrated the same potential as those in metros,” the company emphasised.
With nearly half the company’s dark stores less than a year old, it is now shifting gears from rapid expansion to consolidation and leverage. The company added that one in four new users came from non-metro cities, reflecting the rising aspiration and digital readiness of these regions.
