Over 50,000 products are being offered during the sale, which range from big-ticket gadgets to festive-ready essentials
Instamart, a quick commerce platform, has kicked off its ‘quick India movement sale’ on Friday. The 10-day sale event also unlocks Goods and Services Tax (GST) savings, days before the official implementation from 22 September.
The company noted that shoppers can look forward to discounts across categories, new introductions and festive deals from major brands. Over 50,000 products are being offered during the sale, which range from big-ticket gadgets to festive-ready essentials, as per the official statement. Brands such as Apple, OnePlus, JBL, Marshall, L’Oréal Paris, D’Decor, Barbie, LEGO, Dove will be featured.
“The Instamart quick India movement is the country’s mega‑festive season sale delivering thousands of products at unbeatable value and speed. Consumers can now enjoy the thrill of festive deals and the joy of instant gratification- no more waiting for days for their orders to arrive. The sale starts today, unlocking GST savings early,” highlighted Amitesh Jha, Chief Executive Officer (CEO) at Instamart.
In addition, Instamart gave consumers the power to vote for their favorite deals to be listed in the sale, resulting in close to half a million gameplays in just one week. The most-voted deals will be available during the Golden Hour, from 5 to 7 PM daily. Instamart has partnered with leading banks and digital wallets to extend additional savings to customers during the sale. Shoppers can avail up to 10 per cent instant discounts with Axis, ICICI, RBL, HSBC, IDFC, and AU Bank cards, along with an additional 10 per cent cashback for Swiggy HDFC bank credit card users. Partnerships with digital wallets further enhance the value proposition, the company said.

