The brand collection will also be simultaneously available through brand website and key online portals including Myntra, Nykaa and Tata Cliq
Carpisa, the Italian brand in women’s and men’s bags, luggage, accessories and small leather goods, has officially entered the Indian market with the opening of its first store at Phoenix Market City Mall, Whitefield, Bangalore. Kuvera S.p.A. (Carpisa), based in Napoli, has got into a long term licensing agreement with Neopolis brands to develop the brand strongly in India with a plan of opening more than 100 stores.
Neopolis brands is introducing Carpisa in Bangalore city with omnichannel distribution with flagship store at Phoenix Market City mall along with a couple of shop in shops at Shoppers Stop department store including at Bannerghatta and pop up store at Brigade Orion Mall at Rajajinagar.
“India represents an extraordinarily dynamic and high-potential market for Carpisa, and we are proud to mark our entry with the opening of our first store in Bangalore. With it scale, energy and rapidly evolving consumer landscape, we see India as a key pillar in our international growth strategy, with very strong expectations for the future,” stated Maurizio Carlino, Chief Executive Officer, Carpisa.
“Carpisa offers us opportunity of turning another international brand into India’s success story with its strengths in high growth categories such as handbags, accessories and travel products where India sees a mismatch between large addressable market and limited organized play, thus offering strong head room for long term growth,” stated Shailesh Chaturvedi, Chairman, Neopolis Brands.
Carpisa pricing in India will include women handbags in the price range of Rs 4,000 to Rs 6,000, while Gen Z focussed sling bags will be priced at around Rs 3,000 to Rs 4,000. The brand collection will also be simultaneously available through brand website and key online portals including Myntra, Nykaa and Tata Cliq, showcasing importance of fast growing online channels for young women consumers.
